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On 6 March 2024, the Official Journal of the European Union published Directive (EU) 2024/825 of the European Parliament and of the Council of 28 February 2024 amending Directives 2005/29/EC and 2011/83/EU as regards empowering consumers for the green transition through better protection against unfair practices and through better information.
On 19 September 2023, the Council and the Parliament reached a provisional political agreement on the proposal for a directive to empower consumers for the green transition. The proposal aims to enhance consumers’ rights by amending the Unfair Commercial Practices Directive (UCPD) and the Consumer Rights Directive (CRD) and adapting Read more…
On 23 June 2023, the UK’s Advertising Standards Authority (ASA), released an updated version of its guidance concerning deceptive environmental claims and social responsibility in advertising.
On 29 May 2023, the new Guide for Environmental Claims was released by the National Consumer Council (CNC) in France. It offers a marketing framework for businesses and provides consumers with valuable information when purchasing products. Additionally, professionals can utilize the guide to adhere to precise definitions and guidelines.
On 3 May 2023, the Council adopted its position on the proposed directive aimed at improving product labelling, durability, and eliminating misleading claims. The directive, known as the “empowering consumers for the green transition,” received overwhelming approval from the plenary, with 544 votes in favor, 18 against, and 17 abstentions.
On 30 March 2022, the European Commission published a proposal, for a directive aimed at empowering consumers in the green transition by providing better protection against unfair practices and improved information. This proposal is part of a circular economy package that includes measures to promote sustainable products and establish ecodesign Read more…
On 22 March 2023, the European Commission published a proposal for a Directive on the substantiation and communication of explicit environmental claims. The proposal aims to harmonize the evaluation and monitoring of voluntary environmental claims “green claims” to avoid market fragmentation due to diverging national approaches that were introduced or would Read more…
The International Chamber of Commerce (ICC), the world’s largest business organization, has updated its guide “Framework for Responsible Environmental Marketing Communications”.