On 22 March 2023, the European Commission put forward a proposal for a Directive on Green Claims. The proposed Directive would require companies to substantiate the voluntary green claims they make, by complying with several requirements regarding their assessment. No single method for the assessment would be stipulated. The proposal would also set requirements on how to communicate the claims and introduce rules on environmental labelling schemes. Third-party verification is needed for compliance. The proposal is now in the hands of the co-legislators. In Parliament, the file was allocated jointly to the Committees on Internal Market and Consumer Protection (IMCO) and on Environment, Public Health and Food Safety (ENVI).

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