On April 24, 2023, Cosmetics Europe (CE), the association representing the personal care industry in the European Union (EU), released a new recommendation regarding the Allergy Alert Test (AAT) for hair coloring products. This recommendation introduces a standardized process for conducting the AAT. Cosmetics Europe recommends that companies marketing hair coloring products should use the specified harmonized wording and icons to accompany the products’ use instructions. It is an essential measure for managing risks.

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