European Parliament adopts the Directive to “empower consumers for the green transition”

On 17 January 2024, Europeam Parliament adopted the directive with 593 votes in favour, 21 against and 14 abstentions seeking to protect consumers from misleading marketing practices and help them make better purchasing choices. To achieve this, a number of problematic marketing habits related to greenwashing and the early obsolescence of goods will be added to the EU list of banned commercial practices.